Idris Elba launches Porte Noire Cognac

Luther Actor Idris Elba has teamed up with Maison Ferrand as he enters the cognac space with his brand Porte Noire.

Elba launched his champagne and Provence rosé brand Porte Noire in 2020 in collaboration with wine connoisseur David Farber.

“I have always appreciated cognac for its complexity and richness,” said Elba. “I wanted to create something that felt like an extension of what we already did with Porte Noire, something luxurious but accessible.”

Bottled at 40% ABV, Porte Noire Cognac’s tasting notes include dried apricot, vanilla, subtle oak notes and hints of honey and caramel.

The cognac is described as versatile and is suitable for drinking neat and mixing into cocktails.

Alexandre Gabriel, owner of Maison Ferrand, said: “As owner and master blender of Maison Ferrand, I have always looked for great sources of inspiration for making unique cognacs and meeting Idris was one of those moments.”

“We spent time together and realized everything we had in common, such as our desire to produce delicious, responsibly farmed products.

“Together we wanted to create a unique cognac. I look forward to this beautiful partnership and to producing the great cognac we dream of together.”

Porte Noire Cognac is available with an RRP of £79.99 (US$104). It’s available from this month (November) via Harvey Nichols, Amathus Wines, Master of Malt, The Whiskey Exchange, Porte Noire King’s Cross (shop and online) and Drinksone.com.

Elba added: “From the vineyard to the glass, the craft behind Cognac is simply extraordinary.” With Porte Noire Cognac, we have created something that tells the story of the region but also feels fresh and new and will appeal to both seasoned Cognac enthusiasts invites newcomers to enjoy.”

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