The discounter Amazon Haul is competing against Temu and Shein for the first time

Amazon has launched a new storefront featuring clothing, home goods, electronics and other items priced under $20 to face growing competition from discount newcomers Temu and Shein.

The storefront, called “Amazon Haul,” is accessible through the company’s mobile app and promises “insanely low prices” on a variety of goods. Shoppers can purchase eyelash curlers and oven mitts for $1 or a nail dryer for $3. The company offers free shipping for orders over $25 and a flat shipping fee of $3.99 for orders under that threshold.

An Amazon spokesperson pointed to a company blog post announcing the storefront. The company noted that it reviews products offered through Haul to ensure they are safe, authentic, and meet legal requirements.

“It’s important for customers to find great products at very low prices, and we continue to look for ways to work with our distributors to enable them to offer products at extremely low prices,” said Dharmesh Mehta, vice president of worldwide distributors for Amazon Services , in a statement. “It’s still early days for this experience and we will continue to listen to customers as we refine and expand it in the coming weeks and months.”

CNBC previously reported that Amazon plans to open its own discount web store with direct shipping from China.

Amazon assumes that buyers will wait longer for products in return for rock-bottom prices. The company noted that most purchases made on Amazon Haul are delivered in less than two weeks, “although delivery times may vary and depend on the customer’s delivery location.”

That’s a shift for Amazon, which has cemented its dominance in e-commerce in part by offering faster delivery speeds than its rivals. The company revolutionized the world of online shopping when it first offered free two-day delivery, and has since shortened delivery times. Amazon now offers same-day or next-day delivery, promising delivery within hours of placing the order in some parts of the US.

With Amazon Haul, the company is responding to the rise of Temu, Shein and TikTok Shop, all of which have ties to China, the world’s second-largest economy. The platforms have quickly gained popularity in the U.S. in recent years, luring deal-hungry shoppers with their low prices on clothing, makeup, home goods and other items.

Amazon can offer low prices through its haul store by importing each item directly from manufacturers in China, similar to Temu and Shein’s business models. Due to cost considerations, the company does not accept returns on items costing $3 or less.