4 AI tools every business can use to make videos look and sound professional

Video content seems to be everywhere, and it’s hard to find a business that doesn’t use video in some way in its daily operations. Whether for internal processes, social media marketing or a company’s website: videos have become an essential part of how companies communicate with their customers.

Still, not every company can hire professional editors to handle this part of the work. But don’t worry; In a world where AI technology is advancing so quickly, you no longer need to do as much manual video editing.

At my video editing company, we’ve discovered some great AI-powered solutions that can help your team make their videos look professional. But what exactly does it mean to “make videos look professional” and what tools can you use to do it?

1. Clean up audio

Many companies record video podcasts or interviews for their marketing purposes. One of the biggest challenges with these “talking videos” is managing the audio. Filler words such as “um,” “ah,” pauses, or inconsistent speaker speech patterns can make the editing process extremely time-consuming. Different people talk at different speeds and sometimes you need to cut things out to make the content more engaging and fluid.

If you want to polish your videos in this way, focus on the sound. A great tool that can help with this is Adobe Podcast.

It automatically cleans up the audio, removing filler words and distracting pauses, ensuring clear, concise audio, especially in videos with a lot of talking. This tool allows your social media managers or other team members working with videos to quickly improve their quality without having advanced editing skills.

Related topics: 4 professional tips for optimal online presentations

2. Reducing background noise

Another popular format that presents a number of challenges is field interviews – conversations with people on the street. It’s a dynamic and engaging way to gain authentic insight, but there’s a common problem that can make your video seem rather amateurish.

This issue is background noise. Even the best microphones can sometimes fail and let in unwanted ambient noise. In some cases, your microphone may not work at all and the audio may be full of background noise.

Waves can help eliminate this noise and improve your audio quality. Simply upload your video to the platform and let the AI ​​work its magic. It removes unwanted background noise and provides clear sound that makes your videos more professional and enjoyable.

Related: 8 Budget-Friendly AI Tools to Boost Your Marketing

3. Improve video quality

When it comes to the video itself, one of the most common frustrations is finding that the quality is not what you expected, especially after uploading it to the computer. This often applies to user-generated content or other footage shot by amateurs. Some pixels may be missing or certain sections may appear blurry. Things get even worse if you upload the video to social media as these platforms tend to compress the files, further reducing the quality.

To solve this problem and improve overall video quality, you can resort to video upscaling programs like Topaz Video AI. This tool analyzes your clips, predicts and reconstructs missing pixels to achieve better resolution. By using Topaz Video AI, you can significantly improve the quality of your videos, making them more visually appealing and suitable for sharing on social media platforms.

4. Edit videos in multiple languages

You may also need AI when recording conferences your team organizes or conducting interviews with international colleagues. It is often difficult to edit such content simply because you do not understand the language. As a result, these clips can end up as long, two-hour video speeches that don’t get many views.

However, you don’t have to hire a translator; There is a tool that allows you to edit videos with international speakers, even if you don’t understand the language.

Subtitles Pro generates voice-to-text scripts in 35 different languages ​​and translates them into English. With this tool, your team can understand what’s going on in the videos and know where to cut them correctly.

To sum up

Using AI tools can make a real difference when it comes to improving the quality of your videos and making them accessible to a wider audience. Additionally, these tools allow you to create professional-looking content without requiring extensive resources, whether you’re creating social media clips, conducting interviews, or recording video podcasts.