Broadway’s “Sunset Blvd.” Ticket Revenue Increases for Election Week

Broadway’s successful musical revival Sunset Blvd. remained strong last week despite the controversy surrounding star Nicole Scherzinger’s social media post, which was interpreted (or rather misinterpreted) by many as an endorsement of Donald Trump.

The latest Broadway grosses (for the week ending November 10) suggest so Sunset Blvd. was up $134,498 compared to the previous week. With the St. James Theater at 97% capacity (compared to 95% the previous week), the show’s overall sales were very high $1,857,562.

In fact, the weekly gross is for Sunset Blvd. was the Broadway squad’s third-highest total this week, behind only the usual favorites The Lion King ($1.9 million) and perennial top grosser Evil ($2.5 million).

Scherzinger, in case you somehow missed it, sparked backlash last week after she posted a response to MAGA comedian and accused sex offender Russell Brand in which Scherzinger asked where she, too, wore a red baseball cap that read “Make Jesus.” First Again” (sunsetNorma Desmond subsequently issued a statement that said, in part, “Many assumptions are being made that do not reflect who I am, what I stand for, or who I voted for.” Many of the marginalized communities are affected by the results Hurt and worried about the presidential election are people I care about most. I stand by them, as I always have in my life and career.”)

The presidential election and its outcome may also have helped the Excellency EnoughShaina Taub’s stirring musical about the suffragist movement that gave women the right to vote. The musical, which ends Jan. 5, saw a jump in sales of $185,728 compared to the previous week $959,042 and 98% of the seats in the Music Box are filled.

Elsewhere on Broadway last week, numerous newcomers continued their previews, with mixed results. A Wonderful World: The Louis Armstrong Musicalwhich opened last night to mixed to positive reviews, received a decent rating $612,038 in the final preview week at Studio 54 and took 92% of the seats.

Maybe a happy endingwhich opened this afternoon with excellent announcements, achieved a gross profit $297,967 in its final full preview week at Belasco, with attendance at 84% of capacity. Now that reviews are getting the word out about this delightful original series, you can expect those numbers to improve significantly.

Two other preview shows did good business last week: Eleventhe musical adaptation of the 2003 comedy film, enjoyed the first two previews of its holiday engagement through January 4, with 94% of the seats at the Marquis filled, for a gross of $1.5 million $276,096. Opening night is November 17th.

There was also the publication of lively numbers Death suits herin previews at the Lunt-Fontanne. With a pre-planned week of six previews, the musical achieved huge success $939,55498% of seats filled. Opening night is November 21st.

Swept awaythe musical, with a score by alternative folk group The Avett Brothers, was recorded $434,153 for seven previews at Longacre, with attendance at 83% of capacity. Opening night is November 19th.

Bringing up the rear for the newcomers was Tammy Fayethe Elton John-Jake Shears musical that begins with prayers not quite answered. With only 58% of the seats filled at the Palace – the lowest attendance rate of all 37 Broadway shows – the musical about televangelists Tammy Faye and Jim Bakker only made a profit $384,345. Opening night is November 14th.

The week was sold out McNeal, Oh, Mary! And Evilwith both Romeo + Juliet And The outsiders SRO at 102% of their respective capacities. The SRO displays gross $1,060,444 And $1,408,500respectively.

At 90% of capacity or more & Juliet, A Wonderful World, Aladdin, Back To The Future, Death Becomes Her, Elf, Hadestown, Hamilton, Hell’s Kitchen, MJ, Moulin Rouge!, Stereophonic, Suffs, Sunset Blvd., The Book of Mormon And The Lion King.

Overall, the 37 Broadway productions achieved box office results $36,467,871, At this point, it’s about 11% more than the previous week and 25% more than last season. The presence was 306,3297% more than the previous week and 30% year-on-year.

The previous season, Broadway, in week 25 of the 2024-25 season, earned revenue $787,939,831, At this point the number is up about 11% compared to last year, with a total number of participants 6,422,949also up about 11%.

All figures courtesy of the Broadway League. Complete box office lists can be found on the league’s website.