First Watch is offering free cinnamon rolls as a kindness

First Watch, a breakfast and brunch restaurant chain, leans into this mentality.

The restaurant is offering customers a free cinnamon roll when they use the word “kindness” on Wednesday, November 13, for World Kindness Day.

The first 50 guests to use the word will receive a “Stay Golden Cinnamon Roll” to take home. First Watch is located at 140 Alps Road. in Athens.

“World Kindness Day is a reminder of the impact even the smallest gestures can have,” said Matt Eisenacher, Chief Brand Officer of First Watch. “From opening the door to greeting tables with a warm pot of coffee, our employees take pride in putting a smile on our customers’ faces. Our core value is ‘Be Kind’ and we hope this day will inspire thousands of acts of kindness across the country.”

The Stay Golden Cinnamon Roll is a limited-time offer during the holiday season and features glazed lemon cream cheese and sprinkles.