The e-commerce giant’s holiday takeover has begun

Shopify (NYSE:SHOP) just sent shockwaves through the market as shares shot up 20.3% today after beating expectations for the third quarter. Revenue rose 26% year-over-year to $2.16 billion, while free cash flow margin rose to an impressive 19%. GMV rose 24% to a staggering $69.7 billion. Shopify has posted revenue growth of over 25% for six consecutive quarters, proving that the company is not just surviving, but thriving. With the holiday shopping season in full swing, Shopify’s unified commerce platform is poised to make big profits by delivering the speed, reliability, and innovation merchants crave.

CEO Harley Finkelstein didn’t hold back, calling the third quarter “excellent” and acknowledging Shopify’s growing reputation as the ultimate commerce enabler. Meanwhile, CFO Jeff Hoffmeister pointed to disciplined growth strategies that balance innovation with operational efficiency. Investors are eating it up, and Shopify’s Q4 forecast is making them even more excited. The company expects sales growth in the mid-to-high 20s, setting the stage for another blockbuster quarter as retailers prepare for the busiest time of the year.

So what’s next? With its technology-focused approach and global merchant base, Shopify looks to be a winner this holiday season. Analysts are betting on the company’s momentum, especially as it prepares to deal with the retail hustle and bustle. The stock’s meteoric rise today isn’t just hype, but a sign that Shopify is doubling down and rewriting the trading rules at just the right moment?

This article first appeared on GuruFocus.