The hot new mystery in the true crime community can be found in “Clash of Clans.”

Supercell has found a novel way to connect its IP to one of the most passionate communities on the Internet. The Finnish mobile games publisher launched the company together with the boutique agency David New York Hammerlessa true crime mystery that exists in the world of Clash of Clans.

vocation Hammerless A true crime story is a misnomer because the story in question is not actually true. It’s a story that revolves around that Clash of Clans Builder character who discovers his valuable hammer is missing and must find out the identity of the culprit.

Clash of Clans Players can help the builder solve his crime spree. A four-part podcast series with forensic psychologists Dr. Leslie Dobson will sprinkle in clues to help players get to the bottom of the matter Hammerless Case.

“Together with our Supercell partners, we have created the first true crime story in the game,” André Toledo, CCO of David New York, said in a statement. He called Hammerless “A four-episode podcast that follows the mystery of who stole the hammer from the village and invites the community to share their theories to help recover the hammer and save Hammer Jam.”

The online true crime community has launched stars like MrBallen and Bailey Sarian, while also contributing views to some of the most viewed sponsored videos on YouTube. By embracing an exploding trend, Supercell continues its forward-thinking approach to gaming marketing. Like many mobile game publishers, it has embraced innovative formats to achieve strong viewership on platforms like YouTube.

Some members of the true crime community may bristle at this Hammerless campaign because it comes at a time when the authors are prioritizing victim advocacy over more entertaining aspects of the true crime field. Still, there’s room for a little fun in true crime – but Supercell’s fictional account could spawn a whole new genre.